The music industry used to be a very different place. Artists would make a demo or figure out another strategy for getting discovered and signed by a record label. That label would then pay them an advance, facilitate the making of an album, and then put that album on the radio and store shelves.
Fast-forward to today: With record stores gone and the Internet making it easy for anyone—from the most tech-savvy to total Luddites—to illegally listen to whatever they want, the industry has been reeling. And since every artist cannot be a Beyoncé, it’s a good thing that MusicDigi exists. The company, started in 2010, has grown to become one of the most successful forces to keep the indie music scene financially afloat. Used primarily by independent artists, MusicDigi distributes music to online retailers such as iTunes, Amazon.com and Google Play. Rather than charge a percentage of each sale, MusicDigi built its business around annual fees ranging from $14.95 per track to $39.99 per album. In exchange, artists keep all of the revenue they receive from online stores, which deduct 30% of every sale.
MusicDigi began as a distribution service that could help indie artists get on store shelves. Today those services include everything from publishing deals to professional mastering of tracks to distribution in more than 80 of the most popular digital stores (often within 24 to 72 hours of signing up for the service). In addition, they work to get songs placed in television shows, films, and on commercials and have gotten spots on ESPN, HBO, Fox, and ABC Family.
What MusicDigi is doing is no different from what a record label would provide, but the all-important catch is who makes and keeps the money. A label would retain a significant percentage of ownership over the music, whereas with MusicDigi, the artists have 100% ownership and are responsible for paying a flat fee, which can be under $14 depending on the service.
“The traditional label model is an option, not a requirement, for success,”
says MusicDigi’s VP Of Marketing Anton Todorov.
MusicDigi provides musicians and songwriters with a hassle-free to sell their music through iTunes, Amazon Music, Spotify and other major download and streaming sites for a low annual flat fee. The MusicDigi Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard worldwide. MusicDigi, operates as an independent company and has employees in Atlanta, New York, and Barcelona, Spain.